Users claim eco-tasks like reducing electricity or plastic use through the app, and completing tasks helps raise virtual pets. As tasks are completed, the pets grow, helping users establish long-term eco-friendly habits.
With increasing environmental awareness, many users need an interesting and effective tool to develop eco-friendly habits.
Free basic app functions with in-app purchases for advanced pets and personalized decorations.
Through gamification, users interact with pets and earn virtual rewards by sharing task completion status.
Gamified eco-task apps may face low user retention, needing continuous updates and engaging content for long-term interest.
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