Aha Catalyst
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Eco-Friendly Social Challenge Platform

Social

1. Reasons for Recommendation and Brief Description

This platform encourages users to participate in environmental challenges like reducing plastic use, water conservation, and waste sorting through social interaction. Users create and join challenges, complete tasks with friends and family, and share achievements.

2. Market Analysis

With increasing environmental awareness, consumers are willing to participate in environmental actions. This tool gamifies environmental actions through social interaction and enhances participation through challenges and rewards.

3. User Experience Map and User Journey Map

1.Users select or create an environmental challenge and invite others to participate.
2.The app tracks performance, displaying personal and team achievements.
3.Users share achievements through social functions and invite more participants.
4.The app updates challenges to encourage continuous participation.

4. Monetization Model Design

Free basic functions with subscription for advanced challenges, personalized environmental reports, and achievement systems. Collaboration with environmental product or organizations for product recommendations and advertisements.

5. User Incentive Mechanism Design

Users earn points by completing challenges, which can be exchanged for eco-friendly products or reward features like custom badges.

6. Potential Risk Assessment

The sustainability of user participation in environmental challenges may be low, needing continuous updates and social incentives for engagement.